Moonwake, the natural skincare brand inspired by the gentle glow of moonlight on water, made waves on Shark Tank Nepal when it secured a ₹30 Lakhs investment from Shark Ritu Singh for 20% equity. Founded by Aakriti Jalan and Mohit Dhanawa, the brand impressed the sharks with its unique philosophy and dedication to eco-conscious skincare.
What is Moonwake?
Named after the trail of light that the moon leaves on a rippling body of water, Moonwake isn’t just a name — it’s a philosophy. It reflects clarity, natural beauty, and the deep connection between self-reflection and the healing power of nature.
“Like the moon’s light dancing on water, our skincare leaves a gentle, natural glow on your skin.”
Moonwake makes natural skincare products using plants and herbs. These products are:
- Handmade
- Chemical-free
- Good for your skin and the planet
They don’t use fake colors, strong chemicals, or synthetic preservatives. Every jar is made with fresh, real ingredients that are kind to your skin.
What’s Special About Moonwake?
- Their products come in powder form, so you can mix them with things like rose water, honey, or aloe vera.
- You can customize it depending on your skin type or weather.
- They focus on eco-friendly packaging — using glass jars, paper tape, and recyclable materials.
What Will Moonwake Do After Shark Tank?
Now with a Shark onboard, Moonwake has several exciting opportunities ahead:
1. Scale Up Production
With ₹30 Lakhs in hand, the brand is likely to expand its manufacturing capabilities to meet increasing demand. Expect to see more consistent stockComplete Roadmap to Stock Market NEPSE, faster delivery, and new variants.
2. Launch New Products
Shark Ritu Singh’s mentorship could guide Moonwake into expanding its product line — possibly introducing serums, oils, or skin-specific kits that align with their natural ethos.
3. Strengthen Brand Presence
The Shark Tank spotlight will help Moonwake build greater brand awareness both online and offline. We could see retail tie-ups, pop-up stalls, and even collaborations with influencers or wellness platforms.
4. Eco-Packaging Innovations
The product already leads with glass jars and compostable paper wraps, but now they might innovate further—perhaps even introducing a refill station model or a subscription-based low-waste packaging system.
5. Educational Content & Community Building
With transparency at their core, Moonwake could focus on building an educational platform where users learn about skincare ingredients, routines, and sustainable beauty. Workshops, tutorials, and skin consultations could become key community features.
“From the Earth, To the Earth”
Moonwake’s packaging choices are driven by eco-consciousness, not visual gimmicks. While the look may be minimal, the impact is powerful. By choosing recyclable and compostable options, they are not just selling a product, they are promoting a lifestyle of responsible beauty.
